About the company

Granteq, based in Dubai, is a distributor of Integrated AV, control and IT technologies, serving customers in the Middle East and Africa. The company's goal is to deploy cutting edge technologies in tandem with strong local channel partners, for the benefit of the end users.

Typical of the distribution industry, the company desires the ability to perform pre-order profit analysis prior to the presentation of sales quotas.


Given that Dubai is not on the list of countries localized for tax and statutory requirement, ERP logic built the localization for Dubai. This include adding the country, accounting principles, a chart of accounts, taxes, and hiring practices, all of which are not part of the package from SAP®.

After localization was completed, the SAP® Business ByDesign® deployment for distribution brought the company the transparency and access to information necessary to perform analytics to improve pricing and operating performance.


Implementation was successful, and 3 years later, what was implemented is still used by the company.

Solutions Implemented

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