About the company
BRG Sports (Formerly Easton-Bell Sports) is a leading designer, developer and marketer of sports equipment and accessories that enhance athletic performance and protection. With Bell, Riddell, Giro and Blackburn, the company’s brand portfolio sets the standard for innovation and excellence in football as well as snow, action and power sports. The company has grown over the years through a selective acquisition of other technology-based sporting goods companies, bringing on Riddell in 2003; Bell and Giro in 2004. Very recently, BRG Sports sold a number of these brands to Vista Outdoor.
The company is headquartered in Scotts Valley, California and has 32 locations in the U.S., Canada, Mexico, Europe & Asia. The company is privately held.
The ERP Logic ProjectThe customer contacted ERP Logic to implement SAP Business Suite at the company. The scope of work included SAP® apparel and footwear, SAP Customer Relationship Management CRM and SAP® Supply Chain Management SCM.
SAP recommended ERP Logic to the customer because of the companies experience with the SAP Apparel and Footwear Solution for the consumer goods/retail industry.
After the success of the initial engagement, this account became a long-term customer of ERP Logic looking to ERP Logic for guidance on how to optimize SAP performance.
- Enhanced decision-making and planning
- Improved employee productivity
- Inventory reduction with increased service levels
- Increased sales opportunities
- Lower total cost of ownership TCO for IT solutions vs legacy